Orvida was founded on a single conviction: that clinicians in Portugal and Spain deserve access to CE-certified, MDR-compliant hyaluronic acid products without the friction of multi-tier distribution. We are the exclusive Iberian distributor of Sofiderm — winner of the AMWC 2026 Best Injectable Body Filler award — supplying licensed aesthetic practitioners directly, with clinical support and same-country logistics.
01 — Brand Guidelines
ORVIDA
Brand Guidelines
Aesthetic Medicine · Iberian Peninsula
36
SKUs
III
CE Class
★
AMWC 2026
2
Markets
Edition 2026
02 — Our Story
Why Orvida Exists
"Clinical grade. Direct supply. No intermediaries."
Quality
Clinical Standard
CE 2460 Class III · MDR 2017/745 compliant · ISO 13485 manufacturing
Proximity
Iberian Peninsula
Portugal and Spain coverage · PT + ES clinical support · Same-country logistics
Partnership
Direct Channel
36 SKUs · Clinical advisory team · Exclusive distributor relationship
03 — Identity
Logo System
A. Primary Wordmark
ORVIDA
ORVIDA
Usage Note
Set in Mesagni Display Light (weight 200). Letter-spacing fixed at 0.22em. No other weight or letter-spacing may be used as the wordmark.
B. O Lettermark
O
On Light
O
On Navy
Used for: favicon, app icon, avatar, document watermark, embossed stationery.
C. Clearspace
ORVIDA
1× cap-height
1× cap-height
Minimum digital: 120px wide · Minimum print: 30mm wide
D. Do Not
Wrong
ORVIDA
Wrong weight (bold)
Wrong
ORVIDA
Wrong colour (blue)
Wrong
ORVIDA
Added drop shadow
Wrong
ORVIDA
Stretched horizontally
Wrong
ORVIDA
Busy / colourful background
Wrong
ORVIDA
Exclusive Distributor
Tagline same visual weight
04 — Identity
Colour System
A. Primary Palette
17.7:1 AAA
Navy
#0B1F3F
RGB 11 31 63
C100 M85 Y40 K40
Pantone 289 C
Primary authority colour
C100 M85 Y40 K40
Pantone 289 C
Primary authority colour
4.7:1 AA
Blue
#006FEE
RGB 0 111 238
C100 M53 Y0 K7
Pantone 285 C
CTAs, Refine line, links
C100 M53 Y0 K7
Pantone 285 C
CTAs, Refine line, links
5.1:1 AA
Emerald
#2E7D5F
RGB 46 125 95
C77 M37 Y65 K16
Pantone 3415 C
Revitalize line, clinical green
C77 M37 Y65 K16
Pantone 3415 C
Revitalize line, clinical green
4.3:1 AA lg
Gold
#D4A843
RGB 212 168 67
C17 M35 Y85 K0
Pantone 130 C
Premium, Enhance line, awards
C17 M35 Y85 K0
Pantone 130 C
Premium, Enhance line, awards
B. Supporting Palette
Skin
#F8F5F2
Warm off-white, alt section bg
Mist
#EAEBEC
Cool light grey, code backgrounds
Slate
#64748B
Secondary text, captions
White
#FFFFFF
Card backgrounds, inverted text
B2. Colour Tints
Navy
100%
80%
60%
40%
20%
8%
Blue
100%
80%
60%
40%
20%
8%
Emerald
100%
80%
60%
40%
20%
8%
Gold
100%
80%
60%
40%
20%
8%
C. Colour Usage Composition
Hero / Authority
Clinical Excellence
Navy background · White heading · Gold accent
Section / Content
Product Portfolio
White background · Navy heading
Order Now
Premium / Award
AMWC 2026
Skin background · Navy text · Gold divider
Best Injectable
Body Filler Award
D. Accessibility
| Pair | Ratio | Level |
|---|---|---|
| Navy on White | 17.7:1 | AAA |
| Blue on White | 4.7:1 | AA |
| Gold on Navy | 4.3:1 | AA lg |
05 — Identity
Typography
A. Type System
| Role | Typeface | Weight | Size Range |
|---|---|---|---|
| Hero heading | Mesagni Display | 300 Light | 64–96px |
| Section title | Mesagni Display | 300 Light | 36–48px |
| Subheading | Mesagni Display | 400 Regular | 28–36px |
| Pull quote | Mesagni Display Italic | 300 Light | 24–32px |
| Body | Mesagni Text | 400 Regular | 16–18px |
| Body bold | Mesagni Text | 600 Semibold | 16px |
| Caption | Mesagni Text | 300 Light | 13–14px |
| Label / UI | DM Sans | 500 Medium | 11–13px |
| Number / data | DM Sans | 600 Semibold | 24–48px |
B. Type Specimens
Specimen 1 — Display Hierarchy
Advancing Aesthetic Science
CE 2460 Class III · MDR 2017/745 · AMWC 2026
Sofiderm's MCLPE cross-linking technology delivers controlled HA density with predictable clinical outcomes. Each formulation is validated against MDR 2017/745 standards, ensuring practitioners in Portugal and Spain receive product backed by rigorous EU regulatory compliance.
Specimen 2 — Pull Quote
"The practitioner's experience should never be compromised by supply chain."
Specimen 3 — UI / Label System
CE 2460 Class III
Sofiderm Lips Volume
Cross-linked HA · 1.0 ml · 27G needle. MDR 2017/745 compliant. For licensed practitioners only.
View Clinical Data
C. Type Don'ts
Wrong
ORVIDA
Mesagni Text for wordmark
Wrong
Sofiderm MCLPE technology delivers controlled HA density with predictable clinical outcomes for licensed practitioners.
Body copy in Display face
Wrong
CE 2460 · MDR · ISO 13485
UI labels in serif Display
Wrong
Clinical Grade
CSS font-weight:900 on Display
06 — System
Spacing & Grid
8px Base Unit Scale
8px
xs — icon gaps, micro padding
16px
sm — inline spacing, small components
24px
md — card gaps, stacked elements
32px
lg — section padding, content blocks
48px
xl — subsection spacing
64px
2xl — mobile section padding
80px
3xl — desktop section padding
120px
4xl — hero sections, max breathe
Container & Grid
Container
1240px
Max-width · 32px gutters
Columns
12 / 4 / 1
Desktop / Tablet / Mobile
Section Padding
80–120px
Desktop · 48–64px mobile
12-column grid at 1240px · gap: 32px · outer gutter: 32px
07 — System
Iconography
A. Style Rules
Specifications
- Grid: 24×24px viewBox
- Stroke-width: 1.5px
- Stroke-linecap: round
- Stroke-linejoin: round
- Fill: none
Category Tints
- ■ Refine line — Blue #006FEE
- ■ Revitalize — Emerald #2E7D5F
- ■ Enhance — Gold #D4A843
- ■ Default — Navy #0B1F3F
B. Icon Gallery
Serum
Injection
Hexagon Cell
Thermometer
Medical Shield
Stethoscope
Erlenmeyer
Healthcare
Location
Test Tube
C. Icon Sizes
16px
24px
32px
48px
D. Usage Rules
- Never fill — outline only at all times
- Never rotate — orientation is intentional
- Never apply drop shadow — stroke icons only
- Minimum 16px — icons break below this threshold
- One colour per context — no multi-colour within an icon
- Interactive icons require 44px minimum touch target
08 — Visual Language
Photography
Style: clinical precision meets human warmth. Practitioners, not patients.
Direction
Subject
Licensed practitioners — hands, clinical setting, professional context.
Lighting
Natural or softbox. Bright, airy. No moody or dramatic contrast.
Colour
Neutral backgrounds: white, grey, warm cream. No vivid colour casts.
Five Rules
1
Real practitioners in real clinical settings
No stock-cliché crossed-arm poses. Authenticity over aesthetic convenience.
2
Faces optional, hands preferred
Product-in-use photography is stronger than portrait. The work communicates expertise.
3
Background: white, grey, or cream only
Never colourful environments. Clean backgrounds prevent brand dilution.
4
Skin tones: honest representation
Always represent diverse practitioners honestly. No heavy retouching.
5
Resolution: 3000px minimum for print
1400px minimum for digital. Low-resolution images are not acceptable.
Do / Don't
Approved Scenarios
- Practitioner reviewing patient chart alongside product
- Syringe close-up on clinical tray, clean white background
- Clinic corridor with natural light, no patients visible
Rejected Scenarios
- Stock-photo doctor with stethoscope, arms crossed, smiling
- Oversaturated spa or wellness imagery
- Patient before/after consumer lifestyle photographs
Composition Guide
16 : 9 — LinkedIn / Banner
4 : 5 — Instagram Feed
1 : 1 — Profile / Square
Gold dots mark the four rule-of-thirds intersection points. Place the primary subject — a practitioner's hands, the product, a key instrument — on or near one of these points.
09 — Communication
Voice & Tone
Precise
Every claim backed by specification. No approximation.
Authoritative
Clinical expertise, regulatory knowledge, market leadership.
Direct
State facts plainly. Avoid hedging. Say what is true.
NOT our voice
Warm · Empathetic · Conversational · Inspirational · Friendly
Say This / Not That
Say this
CE 2460 Class III — the highest regulatory classification for injectable medical devices in the EU.
Not that
Our product is super safe and approved by European standards for amazing results.
Say this
MCLPE cross-linking technology provides controlled degradation across 12–18 months at the indicated depth.
Not that
Long-lasting, revolutionary formula that transforms your patients' confidence and rejuvenates their skin.
Say this
Direct-to-clinic supply. No intermediaries. Verified practitioner accounts receive wholesale pricing within 24–48 hours.
Not that
We are your trusted partner on a journey toward better patient outcomes and clinic growth.
By Channel
| Channel | Register | Example Opening |
|---|---|---|
| Authoritative, data-driven | "Sofiderm's MCLPE cross-linking technology delivers..." | |
| Email (B2B) | Precise, formal | "Dear Dr. [Name], your order..." |
| Responsive, concise | "Order confirmed. Estimated delivery: [date]." | |
| Product materials | Clinical, regulatory-accurate | "CE 2460 Class III. MDR 2017/745 compliant." |
| Website | Clear, B2B professional | "36 SKUs. Direct clinic supply. No intermediaries." |
Words to Use / Avoid
Use
clinical
certified
precision
exclusive
evidence-based
regulatory
practitioner
MDR-compliant
distributor
Avoid
amazing
revolutionary
best-in-class
game-changing
innovative (without citation)
natural
organic
anti-aging
10 — Visual Language
Product Visuals
A. Shot Type System
Hero Shot
45-degree product angle, skin bg
Group Lifestyle
Product range, mist background
Detail / Label
Label close-up, white background
Hand + Product
In-use context, practitioner hands
B. AI Prompt Templates
Hero shot: "Professional product photography of a medical aesthetic syringe on a pure white background, 45-degree angle, soft studio lighting, high resolution, clinical precision aesthetic, no background elements, product label visible, minimal shadows"
Group lifestyle: "Three Sofiderm medical aesthetic products arranged on a light grey clinical surface, minimal composition, natural studio light, 3/4 overhead angle, white and navy colour palette, clinical professional context"
Practitioner in use: "Close-up photograph of medical professional hands holding an aesthetic injection syringe, clinical setting, white coat visible at edge, soft natural lighting, white background, no patient visible"
Label detail: "Macro product photography of a medical device label on a glass syringe, fine printed text visible, white and navy colour scheme, shallow depth of field, white clinical background"
C. Output Specifications
| Use | Format | Dimensions | Resolution |
|---|---|---|---|
| E-commerce hero | PNG transparent | 2000×2000px | 72 dpi |
| Social / LinkedIn | JPEG | 1200×1200px | 72 dpi |
| Print brochure | TIFF or PNG | 3000px min edge | 300 dpi |
| Trade show banner | PDF vector + JPEG | Print-ready | 150 dpi at final size |
11 — System
Motion & Animation
A. Brand Easing
Orvida Easing Curve
cubic-bezier(0.19, 1, 0.22, 1)
Ease-out-expo feel. Fast start, smooth settle.
AMWC 2026
Best Injectable Body Filler
Sofiderm Derm Sub-Skin 20ml
How to read this
- X axis: time (0 → 1)
- Y axis: progress (0 → 1)
- Steep early slope → fast start
- Flat end → smooth settle
P1 (0.19, 1) · P2 (0.22, 1)
B. Timing Scale
| Name | Duration | Use |
|---|---|---|
| Instant | 100ms | Hover state colour changes |
| Fast | 200ms | Button transitions, focus rings |
| Standard | 300ms | Card lifts, dropdown opens |
| Reveal | 600ms | Scroll-triggered entrance |
| Slow | 900ms | Page transitions, hero elements |
C. Rules
Always
- Use brand easing on all transitions
- Reveal: opacity 0→1 + translateY 24px→0
- Respect prefers-reduced-motion
- Animate opacity and transform only
Never
- ease-in-out or linear easing
- Animate width or height (layout thrash)
- Durations above 900ms for UI
- Infinite loops without pause control
12 — Applications
Brand Applications
A. Business Card
ORVIDA
Dr. Ana Costa
Medical Sales Representative
ana.costa@orvida.eu
+351 966 261 224
orvida.eu
+351 966 261 224
orvida.eu
B. Email Signature
ORVIDA
[Name] · [Role]
CE 2460 Class III · ISO 13485 · AMWC 2026
C. Trade Card (A6 Landscape)
ORVIDA
Exclusive Sofiderm Distributor
CE 2460
Class III
36 SKUs
Full Range
PT + ES
Territory
D. Invoice Header
ORVIDA
INVOICE
Orquideas Etereas, Unipessoal LDA · Rua Nova da Almada 81, Piso 3, Sala 2
1200-288 Lisboa, Portugal · info@orvida.eu · NIF: [number]
1200-288 Lisboa, Portugal · info@orvida.eu · NIF: [number]
13 — Applications
Digital Ad Formats
LinkedIn Sponsored (1200×627 → shown at 600×314)
ORVIDA
AMWC 2026
CE-certified HA fillers. Direct to your clinic.
36 SKUs · Same-country logistics · MDR 2017/745
Request Catalogue
Display Banner 300×250
ORVIDA
Sofiderm
Clinical-grade HA. No intermediaries.
CE 2460 · PT + ES
Order Now
Leaderboard 728×90
ORVIDA
Exclusive Sofiderm distributor — CE 2460 Class III · 36 SKUs · Portugal & Spain
Request Catalogue
Story / Vertical 1080×1920 (shown at 270×480)
ORVIDA
Clinical-grade HA. Direct to your clinic.
CE 2460 Class III · MDR 2017/745
Request Catalogue
14 — Applications
Trade Materials
Trade materials are the exception where navy backgrounds are used — high-impact print context requires authority presence.
Rollup Banner (80×200cm)
ORVIDA
AMWC 2026
Best Injectable Body Filler
Refine
Volume
Revitalize
info@orvida.eu
orvida.eu
+351 966 261 224
orvida.eu
+351 966 261 224
Name Badge (90×130mm)
ORVIDA
Dr. Ana Costa
Medical Sales Rep
ORVIDA
15 — Trust
Certifications & Trust Marks
A. CE Mark
CE 2460
Class III Device
CE 2460
Reversed on Navy
B. Regulatory Block
CE 2460 · MDR 2017/745 · ISO 13485
Minimum display format for all product materials, invoices, and communications referencing compliance.
C. AMWC 2026 Badge
AMWC 2026
Best Injectable
Body Filler
Best Injectable
Body Filler
Award Context
Awarded to Sofiderm Derm Sub-Skin 20ml at AMWC 2026 Monaco. Use on product pages, homepage, and distributor materials. Not on generic brand communications.
D. Usage Rules
- Minimum size: 15mm / 56px
- Clearspace: 1× badge height on all sides
- Always on white or skin background
- CE mark and MDR block appear together
- Never colorise CE mark
- Never place on coloured backgrounds
- AMWC badge: product pages only
- Regulatory block on every shipment document
16 — Partnerships
Co-Branding
A. Sofiderm + Orvida Lockup
SOFIDERM
ORVIDA
Sofiderm at 60% size when Orvida is the host brand. Orvida at 100% size when acting as distributor attribution. Vertical gold divider separates brands at equal visual distance.
B. Distributor Attribution
Standard Format
"Exclusive distributor for Portugal & Spain: ORVIDA — Orquideas Etereas, Unipessoal LDA"
C. Don'ts
Wrong
SOFIDERM
ORVIDA
Both logos on coloured background
Wrong
ORVIDA
SOFIDERM
Wrong order: Orvida before manufacturer
17 — Digital
SEO & Content Brand
A. Voice Applied to SEO
Approved Meta Description
"Wholesale Sofiderm HA fillers for licensed aesthetic practitioners in Portugal and Spain. CE 2460 Class III. Direct clinic supply."
Rejected Meta Description
"Amazing anti-aging fillers for the best results! Revolutionary treatment with natural-looking outcomes!"
B. Heading Hierarchy
H1: Brand + primary keyword
Sofiderm HA Fillers — Exclusive Distributor Portugal Spain
H2: Section topic (clinical, specific)
Sofiderm Lips Volume 1.0ml — Product Specifications
H3: Subsection / product feature
MCLPE Cross-Linking Technology
C. AI Citation Guidelines (GEO)
Entity Signals (every page)
Orvida
Sofiderm
Orquideas Etereas
AMWC 2026
CE 2460
Schema Standards
- FAQPage on Q&A pages
- Organization on all pages
- Product on product pages
- llms.txt at domain root
D. Brand-Safe Keyword List
Approved
hyaluronic acid distributor Portugal
HA filler wholesale Spain
Sofiderm CE certified
aesthetic medicine supplier Iberia
MDR 2017/745 filler
Avoid
best filler
anti-aging (regulatory risk PT/ES)
natural results (unsubstantiated)
miracle treatment
18 — Partners
Partner Kit
A. What Sub-Distributors Receive
Logo Files
- SVG (vector, full scalability)
- PNG@2x transparent (1000px)
- JPEG (white background)
Typography
Mesagni licence is not transferable. Locked PDF templates provided. Sub-distributors must not use Mesagni in own materials.
Product Assets
- Approved product shot library PNG@2x
- Copy library: EN / PT / ES descriptions
- 3 HTML email templates
Guidelines
- This document (PDF export)
- Product claim matrix
- Regulatory quick-reference sheet
B. Usage Restrictions
Sub-distributors may not:
- Modify the Orvida logo in any way
- Create new product claims not in the approved matrix
- Use photography not sourced from the approved library
- Translate materials without Orvida sign-off
- Use Mesagni typeface independently
C. Brand Approvals Contact
ORVIDA
info@orvida.eu
For brand approval requests, asset access, and co-marketing review.
Response within 48 business hours