A house of Asian brands.
For licensed clinics and practitioners.
How Orvida looks, speaks and stays compliant. One system for the site, the documents and every brand that joins.
A house of Asian brands that behaves like a manufacturer.
CE-marked Asian aesthetic medicine brands for licensed clinics. Own stock in Lisbon. Sofiderm first, more to follow, same vetting.
Much of the innovation and production capacity in hyaluronic acid is in Asia. Clinics in Iberia were buying it through resellers with no stock, no vigilance contact and no idea who was liable. Orvida brings Asian brands in with what they lacked here: a verified CE file, own stock and one accountable party between manufacturer and clinic.
- Exclusive distributor of Sofiderm in Portugal: five lines, one chemistry, every injection plane.
- Licence checked before the first order. Professional price only.
- Every claim traceable to a certificate or a spec sheet.
- Vigilance answered within one working day. New brands announced only once cleared for the EU.
Orvida is a house of Asian brands. Sofiderm is the first.
House owns type, neutrals, relief, voice. Each brand brings products, line colours, evidence.
Wordmark, ink. Always present. Owns site, journal, documents, compliance, contact.
Marcellus, ink, no logo lock-up. Range page, eyebrow, line dots, 3D renders.
Line colour in the title on its own product or spec page only. Elsewhere ink plus a dot.
Brand signature
Four promises. On every page.
Clinics switch for what happens after the order. The same four, in the same order and the same words, wherever the module appears: home, product pages, brochure, LinkedIn.
As it appears on the site
Principles behind them
Authenticity is not optional.
Compliance is a default, not a feature.
Access should feel professional.
We only grow if our clinics grow.
Type is the logo.
ORVIDA in Marcellus, tracked .32em, ink. Favicon is the O.
Outlined SVG, final/brand/orvida-wordmark.svg. Minimum 90px wide on screen, 22mm in print. Clear space = the height of the O on every side.
O on canvas, radius 22%. One version only. final/brand/favicon.svg · .ico · 16–512 png.
Marcellus and Figtree.
Marcellus: headlines and wordmark. Figtree: everything else, numbers at 300.
Headlines, wordmark, product names. One weight. Google Fonts, fallback Georgia.
Body, UI, labels, all numerals (300). Google Fonts, fallback system-ui.
Português, same sizes
Site and documents: PT first, EN second, ES from the PT master. Social: EN. Headlines drop one size step in PT when they wrap past two lines. Accents are part of the letterform: never strip them in caps.
No accent colour inside headlines. No fake bold, no italics, no letter-spaced lowercase.
Warm canvas. Ink. One slate.
Neutrals plus one slate. No gold. Ink and slate only; line colours as dots. Warmth comes from the photography, not from a tint. Brand colours as dots and rules; a line colour may carry its title on its own product page.
Contrast: ink/canvas 16.5:1 · slate/canvas 6.6:1 · white/slate 7.2:1 · gold/ink 8.1:1. All AA. Never gold as text on canvas.
One relief. Everything else flat.
One relief, varied by crop and opacity. Everything else flat canvas or white. Text on the flat side.
The set: six cuts of the one relief
Same master, six named crops. Pick by use, not by taste; a page uses one. Files in final/brand/backgrounds/ (2400 jpg master + 1600 webp).
Hero, relief rightHome, landing, brand page. Text sits on the flat left side; the box or headline on the relief.
Hero, relief leftThe mirror, for a right-aligned layout. Never on the page after a relief-right hero.
Opener, 45 %Behind a product opener or one big word. Product pages, range, science.
Article band, 55 %Header band of every article and resource page; body starts on flat canvas below it.
Macro, 70 %Section dividers, social squares, the back of the business card, one-pager footer.
Canvas 2, flatAlternating sections, tables, forms, catalogue. The rest of every page.Soft, only where you can press.
Raised = press. Sunken = field. Slate = active. Never on text, tables or pages.
Buttons
48px, radius 14. Primary flat slate; secondary canvas, raised. Hover: lift 2px (see Hover & motion).
Selectors
Raised at rest, sunken and slate when selected.
Fields
Sunken, 48px, radius 12. Placeholder muted.
Spec list
Label / value, hairlines, no boxes.
Shadow tokens: up 6px 6px 14px ink 10% + −6px −6px 14px white 95% · in: inset, same values · card: 0 8px 24px ink 7%.
Lift, nudge, slate. Nothing else.
Ink is structure, slate is the only interactive colour. Hover never fills anything ink. One easing, one duration. Hover everything below.
Button
Lift 2px. Primary lightens one step; secondary stays canvas, text turns slate.
Link with arrow
All productsArrow slides 4px, gap opens, colour to slate.
Image
Scale 1.04 over 600ms. Never brighten or un-grade.
Tabs and pills
Hover: ink text, hairline ring. Selected: slate fill.
Table row
Row tints to canvas 2. No lift on rows.
Line dots
Scale 1.35 on hover; tooltip with the line name.
Nav
Hover: text to ink and a 1.5px slate line draws in from the left, 350ms. Active page: ink line, no draw. Dropdown: rises 6px into place, items slide in 40ms apart, hovered item shifts 4px right on canvas 2. Chevron flips. Hide is instant.
Reveal on scroll
Blocks fade in and rise 12px as they enter the screen, 600ms, once. In a grid each card starts 60ms after the one before. Off when the visitor has reduced motion switched on.
Pressable, with the soft kit
Press
Add to orderRaised at rest, sinks on press, slate text while held. The one place depth moves.
Toggle
Sunken track, raised knob; knob turns slate when on. Hover to preview.
Quantity
Sunken well, buttons raise on hover. Number at 300.
Segmented
Sunken track, the selected pill raised. Replaces radio rows in forms.
Slider
Sunken rail, raised knob grows 1.15 on hover. Volume and budget filters.
Product tilt
Render turns 8° toward the cursor, 500ms. Product page only, one per page.
Twenty-three, one hand.
Twenty-three from four sister packs, 2px outline, one optical size. Four groups. Ink; slate when active.
Skin & science
Product & procedure
Areas
Clinic
Social
Files: references/icons-final/ · references/icon-packs/social-outline/. New icons only from the same four packs.
Three views per line. Photography to come.
3D from the real box art: 1 · 2 · 10 · 20 ml per line, three views, compositions and product-on-background sets. Photography (open box, blister, lot label) follows the Lisbon shoot: briefs/product-imagery-plan-2026-08.md.
FinelinesSuperficial · 27GDermMid-dermis · 27G
DeepDeep dermis · 27G
Derm PlusSubcutaneous · 25G
Sub-SkinDeep subcutaneous · 25GViews: front · 35° · duo
Front · catalogue card, OG
35° · product page, hero
Duo · 2 ml and pairsSizes: the box grows in height
Larger volumes come in taller boxes, not wider ones (Techderm family packs). Height vs 1 ml: 2 ml +5 %, 10 ml +28 %, 20 ml +38 %; width +2 / +10 / +18 %. Same label, scaled with the box; volume badge bottom right.
Compositions
Box and syringe · product gallery slot 1
Box and syringe · every line, same angle
Range on an arc · home, covers, social
Range in a row · brand page, press, brochureProduct on a background
Box on the right third, base at 90 % of the frame, own soft shadow. Background from the set in §07: relief right for heroes, faint or mirrored for openers, canvas 2 for catalogue and email, macro for social.
Derm · hero, relief right · landing
Deep · opener, mirrored 45 % · product page
Sub-Skin · canvas 2 · catalogue, email header
Finelines · relief right 70 % · press
Derm Plus · article band 35 % · article cover
Derm · square, macro 40 % · LinkedIn, Instagramscripts/build-compositions.py rebuilds all of these from the 3D masters; scripts/render-sizes-3d.py the size boxes; duo = 1 ml + 2 ml (scripts/blender-duo-render.py).
The range, one frame
Files: references/product-3d/ (2200 px masters, -noshadow for print) · variations/ (front · angle35 · duo × 5 lines). Naming for size variants when they exist: line-size-view.
Model-released portraits, graded. Detail crops carry most pages.
Seven purchased portraits (Unsplash+, model release on file), five on direction. Four detail crops from the 6000 px originals. Grade: saturation ×0.65, contrast ×0.95.
p06 · direction
p04 · direction · brochure p2
p03 · secondary
p02 · secondary · brochure p9
p01 · borderlineDetail crops
Jaw and hand · site
Hand and chin · print
Neck and shoulder · treatment pages
Hand and shoulder · siteMasters: references/photos/purchased/originals (6000 px) → graded/*-4000.webp · details/*-3000.webp. p05 and p07 off direction, not used. Rules in patterns/orvida/visual.md.
One art per article.
Each article gets its own art, keyed to the topic; the index card and the article hero share it, the in-article figure never does. The three styles below remain for covers outside the article programme.
ORVIDAGuideHow long does HA last?
Months of correction, by plane.
Skin
A relief + title · B number as image · C word + 3D. Output 1600×900. No other styles, no dark variants.
Numbers light, lines thin, no charts.
Seven components for every number on the site, in print and on a slide. Ink 1.5px lines, line colour only as a dot or a fill the size of a needle. No pies, no bars with fills, no gauges.
Stat tile
Depth diagram
Needle per line
Per IFU (Techderm, 2026-08): 27G Finelines and Derm · 25G and 27G Deep · 25G Derm Plus and Sub-Skin. Manufacturer needles only, in the box. No cannula in the IFU.
Cohesion and duration
Cohesion indicative, relative between lines. One thin line per row, line colour, dot at the end. Never a gradient, never an arrow.
Size family
Box height carries the volume. Flat shapes in canvas 2 when the renders are too small; the 3D size renders otherwise.
Duration bar
Range per Techderm specification. Bar starts at the minimum, ends at the maximum. Slate marks the line on the page.
Spec table
| Line | Plane | Needle (IFU) | Sizes sold | Duration | CE indication |
|---|---|---|---|---|---|
| Finelines | Superficial dermis | 27G | 1 · 2 ml | 6–18 mo | cleft lip |
| Derm | Mid dermis | 27G | 1 · 2 ml | 6–18 mo | cleft lip · eyelid malposition |
| Deep | Deep dermis | 25G · 27G | 1 · 2 · 10 ml | 6–24 mo | eyelid malposition |
| Derm Plus | Subcutaneous | 25G | 1 · 2 · 10 · 20 ml | 6–24 mo | nose deformity |
| Sub-Skin | Deep subcutaneous | 25G | 1 · 2 · 10 · 20 ml | 6–24 mo | HIV-associated facial lipoatrophy · scarring |
Indication column = IFU wording only. Concentration 20 ± 3 mg/ml, CE 2460 class III, storage 2–30 °C on every line, so they live in the text, not in the table.
Proof, not adjectives.
Injectors buy on the file. Proof row, claims table, award mark.
Proof row
CE 2460 · Class III · DNV
ISO 13485 · manufacturerMarks in ink, one row, hairline between. Award mark in ink. No MDSAP until the certificate is on file. Never resize marks individually.
Claims table
| Claim | Value | Source |
|---|---|---|
| HA concentration | 20 ± 3 mg/ml | Techderm spec sheet 2026 |
| Cross-linking | MCLPE: Multiphase Cross Linking & Purification Enhancement | Techderm technical file |
| Duration | 6–18 · 6–24 months by plane | Techderm spec sheet 2026 |
| CE certificate | 2460, Class III, DNV | Certificate on file, compliance/ |
| Sizes | 1 · 2 · 10 · 20 ml by line | Price list v2026-07 |
| Coverage | Portugal and Spain, licensed warehouse | Orvida logistics SOP |
| Indications | IFU intended use, literal: cleft lip · cleft lip and eyelid malposition · eyelid malposition · nose deformity · HIV-associated facial lipoatrophy, scarring | Techderm IFUs 2026-08 (references/sofiderm-technical-data.md §K); ruling 2026-08-28 |
| List prices | €19 · €29 · €79 · €139 (1 · 2 · 10 · 20 ml), excl. VAT | prices.js, confirmed 2026-08-27 |
| CE wording | Directive 93/42/EEC, MDR transition (Reg. 2023/607), DNV confirmation 2024-04-05 | references/sofiderm-technical-data.md §C |
| INFARMED | All five lines listed, Class III | INFARMED device database |
| Storage | 2–30 °C, away from sunlight, keep dry; shelf life on the pack | IFU 2026-08 |
| Peer-reviewed | Cosmetics 2025 · Skin Health & Disease 2024 · Gels 2025 · Surgeries 2025 | references/sofiderm-technical-data.md §F (DOIs) |
A4, canvas, hairlines. No white cards.
Brochure v2 r7 is the print reference: 12 pages A4 portrait, relief cover, framed portrait, clean 3D without shadow, tables on canvas.
p1
p2
p3
p4
p5
p6
p7
p8
p9
p10
p11
p12Business card · 85 × 55 mm
Front: wordmark and house line on top, hairline, name and role bottom left, contact bottom right. No brand names, no icons. Back: wordmark and house line centred, on the macro relief at 70 % or on canvas 2 with the five line dots; site at the foot. Shown at about real size.
info@orvida.eu · orvida.eu
Rua Nova do Almada 81 · Lisboa
info@orvida.eu · orvida.eu
Rua Nova do Almada 81 · Lisboa
Stock 350 g uncoated natural white · print CMYK, relief in K only · no lamination. Ink text 8.5/10 pt Figtree, name 11 pt Marcellus.
One-pager · A4
The brochure in one sheet, for a first email or a congress table: house line, range in a row, four promises, spec table, contact. Canvas ground, hairlines, no white cards. Front only; the back is the price list when it exists.
Five hyaluronic acid fillers, one chemistry, every injection plane.
CE 2460 class III · 20 ± 3 mg/ml · MCLPE cross-linking · own stock in Lisbon · licensed clinics only.| Line | Plane | Needle | Sizes | Duration |
|---|---|---|---|---|
| Finelines | Superficial dermis | 27G | 1 · 2 ml | 6–18 mo |
| Derm | Mid dermis | 27G | 1 · 2 ml | 6–18 mo |
| Deep | Deep dermis | 25G · 27G | 1 · 2 · 10 ml | 6–24 mo |
| Derm Plus | Subcutaneous | 25G | 1 · 2 · 10 · 20 ml | 6–24 mo |
| Sub-Skin | Deep subcutaneous | 25G | 1 · 2 · 10 · 20 ml | 6–24 mo |
Build rules
- A4 portrait, 14 mm margins, 6-column grid from the brochure.
- Order fixed: wordmark and status line · headline · one-line facts · range row · four promises · spec table · contact footer.
- Range row = compositions/range-row (clean, own shadow). Never the arc in print.
- Type: Marcellus 22 pt headline, Figtree 8.5–9.5 pt body, table 8 pt.
- Export: PDF/X-4, 300 dpi, fonts embedded. File: Orvida-Sofiderm-One-Pager-PT-vN.pdf.
- PT first; EN and ES editions from the same generator.
final/_preview/brochure-v2-pt.html · scripts/gen-brochure-v2.py. Grid, stock and export in patterns/orvida/visual.md.
Specific, quick, no pitch.
Like a good rep in the corridor. Same register PT, ES, EN. Wording below is legal-checked: copy it.
Sofiderm Derm Sub-Skin 20ml, €139 per unit, professional price. CE 2460, Class III. From Orvida stock in Portugal.
Specific. Numbers do the work.Our revolutionary fillers will transform your clinic and delight your patients!
Retail register. Promises outcomes.In context
Asia is said up front, everywhere: it is the business, not a detail to hide. Origin is answered with the file, never argued; the manufacturer is named with its certificates, and the conversation moves to the product.
Questions go to one inbox.
Not covered here? Ask before you make it.
info@orvida.eu
Brand, collateral, site
info@orvida.eu
Adverse events, complaints (vigilance@ alias not created yet)
Rua Nova do Almada 81
Piso 3, Sala 2 · Lisboa
Brand Guidelines v4.3 · 28 August 2026 · supersedes v4.1 (08-26) and v3 (navy). Rules: ~/the-lab/patterns/orvida/visual.md. Sources: references/design-inspiration/ (samples 01–28), moodboard-2026-08-25.md.
LinkedIn first. Same four pieces everywhere.
Avatar, banner, post, boilerplate. Nothing on social that is not on the site.
Avatar 400×400
The O, canvas ground. Square file, platforms crop to a circle. Never the wordmark: unreadable at 48px.
Post 1080×1080 · 1200×627
Covers engine, style B or A. No product in a post unless it is the topic. One post = one number or one sentence.
Banner 1128×191 (LinkedIn company)
1128×191 company page, exported at 2× (2256×382). House line, never a brand name: the banner outlives any one brand. LinkedIn lays the company logo over the bottom-left; text starts at 31% width and sits in the upper half, so nothing is covered on desktop or mobile. Personal profile 1584×396, same layout. Files: final/brand/linkedin-banner-company.png · -personal.png.
Boilerplate
A house of CE-marked Asian aesthetic medicine brands. Exclusive distributor, for licensed clinics.
Orvida is a house of Asian aesthetic medicine brands for licensed clinics. It supplies Sofiderm hyaluronic acid dermal fillers to licensed aesthetic clinics in Portugal and Spain. The five lines are CE-marked Class III devices, held in Orvida's own licensed stock in Portugal. Orvida is the exclusive distributor for Portugal and checks every buyer's professional licence before the first order. Trading name of Orquídeas Etéreas, Unipessoal LDA, Lisbon.
Orvida is a Portuguese distributor of CE-marked aesthetic medicine devices, serving licensed clinics across Portugal and in Spain. It started with one brand, Sofiderm: five hyaluronic acid dermal fillers from Hangzhou Techderm Biological Products, an ISO 13485 certified manufacturer, covering every injection plane from the superficial dermis to the subcutis. In 2026 Sofiderm Derm Sub-Skin won the AMWC award for best injectable body filler. Orvida keeps its own licensed stock in Portugal, sells only to verified practitioners, and operates under INFARMED in Portugal and AEMPS in Spain. It is the exclusive distributor of Sofiderm in Portugal. Further brands will go through the same checks and will be announced only once cleared for the EU. Orvida is the trading name of Orquídeas Etéreas, Unipessoal LDA.
Casa de marcas asiáticas de medicina estética com marcação CE. Distribuidor exclusivo, para clínicas licenciadas.
A Orvida é uma casa de marcas asiáticas de medicina estética para clínicas licenciadas. Fornece os preenchedores de ácido hialurónico Sofiderm a clínicas de medicina estética licenciadas em Portugal e Espanha. As cinco linhas são dispositivos de classe III com marcação CE, com stock próprio licenciado em Portugal. A Orvida é distribuidor exclusivo para Portugal e verifica a licença profissional de cada cliente antes da primeira encomenda. Marca comercial da Orquídeas Etéreas, Unipessoal LDA, Lisboa.
A Orvida é um distribuidor português de dispositivos de medicina estética com marcação CE, para clínicas licenciadas em todo o Portugal e em Espanha. Começou com uma marca, a Sofiderm: cinco preenchedores de ácido hialurónico da Hangzhou Techderm Biological Products, fabricante certificado ISO 13485, que cobrem todos os planos de injeção, da derme superficial ao tecido subcutâneo. Em 2026, o Sofiderm Derm Sub-Skin recebeu o prémio AMWC de melhor preenchedor injetável corporal. A Orvida mantém stock próprio licenciado em Portugal, vende apenas a profissionais verificados e opera sob supervisão do INFARMED em Portugal e da AEMPS em Espanha. É distribuidor exclusivo da Sofiderm em Portugal. Outras marcas passarão pelas mesmas verificações e só serão anunciadas depois de autorizadas na UE. Orvida é a marca comercial da Orquídeas Etéreas, Unipessoal LDA.
Source of truth: final/brand/boilerplate.md.